Nike’s First Website
So the story goes like this: around 1993-94 Red Sky (the agency I started then) was creating floppy (!) and CD-ROM-based multimedia presentations (using Director) when the Internet happened. On a whim...
View ArticleMiller Virtual Racing League
VRL was an extensive promotion to connect bits and atoms for Miller Brewing. Specially marked six-packs of Miller Light had codes imprinted under the bottle caps. Red Sky created a full-blown fantasy...
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Designing for Exploration
We’ve been working on a project that has a very large number of UI elements (both control and data) that have to be presented to the user at one time. As we debate static comps there is a recurring...
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Steve Hayden on Intelevision
click to view Steve Hayden, Vice-Chairman of Ogilvy Worldwide (and co-creator of Apple’s famous 1984 spot) featured Intelevision in his keynote at Ad-tech San Francisco 2009. Here’s a clip from an...
View ArticleThe Venerable HP 12C Reborn
The HP 11C & 12C calculators (I’m talking back when these were physical hand-held devices, not an app on your phone or desktop) are held up by many as the best designed calculators ever, and I have...
View ArticleShoot for the moon …
In a recent article in The New Yorker (“Man of Extremes”, October 26, 2009), James Cameron says “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s...
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Quora: The Book
So I’m not a hard-core Quora user – there are certainly many – but of the very few answers I’ve posted to Quora one of them somehow became amongst the top-ten most up-voted answers on the site. Touched...
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